The machinery
Film → Filminar → EDM → nurture.
For the advisor who wants to see the machine before joining it: here is the Explosion Database Marketing system, end to end.
Four feeder legs, one database
Each agent in the EDM system has their own individual marketing system, run by the Gina Marketing System. The foundation is Social Media Marketing, running in four parallel legs — and everything they touch feeds Your Database.
Leg 1
Organic social management
Organic posts on each agent's accounts: film content, film previews, retirement articles, and the Reliable Reads patented repost system — each agent's content is reposted across the network, so agents elevate each other's status and become thought leaders. Every click is captured into Your Database.
Leg 2
Paid ads
Social media advertising bought for each separate Filminar event — specifically designed ads that attract interested attendees, individual to the agent the campaign runs for.
Leg 3
Gina Film social media
A wide range of posts created from the film and the Gina Class — a steady creative stream feeding the same capture system.
Leg 4
The Gina Class
12 classes, each marketed as its own capture surface. Each class pairs a short video with tracked downloads — booklets and calculations — every one feeding EDM.
The four visitor categories
Both legs capture visitors across the same four categories — actively re-marketed to every time the agent runs a Filminar.
| Category | Who they are | Data handling |
|---|---|---|
| Gina Lookers | Stopped at the posting for at least 1.5 seconds. | Not yet captured — available for purchase from Meta. |
| Gina Likers | Took action and clicked the posting. | Added to Your Database. |
| Gina Friends | Reserved a Filminar seat but did not attend. | Your Database + Gina Marketing System. |
| The Gina Club | Attended a Filminar — always offered a special invitation to come again and bring a friend. | Your Database + Gina Marketing System. |
The Gina Club invitation loop
Filminar attendees receive a special invitation via US Mail each time the agent runs a subsequent Filminar: a personal "bring a friend" message with two $5 Starbucks gift cards inside. It keeps the Gina Club engaged and turns attendees into referrers.
Gina Marketing System routing rules
- · Only Gina Friends and the Gina Club enter the Gina Marketing System (not Likers).
- · The bi-weekly drip is always attributed to the original agent — never reassigned.
- · The cadence maintains consistent engagement between events.
The six-step process flow
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1
Social media posts go live — organic via the Gina Marketing System, paid per event.
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2
Visitors are categorized: Lookers, Likers, Friends, or Gina Club.
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3
Likers, Friends, and Gina Club members are captured in Your Database.
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4
Your Database receives Filminar invitations from the individual agent.
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5
Filminar attendees (the Gina Club) receive the US-mail special invitation with gift cards.
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6
Gina Friends and the Gina Club enter the Gina Marketing System for the bi-weekly drip from their original agent — and everything returns to Your Database.
The film
A 57-minute film does the selling before you walk in the room.
The Filminar™
Every screening runs identically — 11 Hot Spots, no weak nights.
EDM
Attendees land in Your Database, segmented and owned by you.
Gina Marketing System
A bi-weekly drip, always attributed to the original agent.
…and back to the top. Every cycle returns to Your Database larger than it started: the list expands, conversion improves, and cost per acquisition falls. That compounding is the Explosion Growth Loop.
Snarr Films office support
We handle the logistics you hate: administration, venue coordination, scheduling, compliance, and database management. You stop rebuilding from scratch every month and instead plug into an engineered, ready-to-run system. Complexity disappears. You focus on relationships.
The 12-class structure
The Gina Class runs as 12 classes, each opening with a short, human-presented video and delivering tracked downloads — booklets and financial calculations — that feed EDM. The consumer film site is the delivery mechanism; every download is a capture surface for the agent's database.
See the machine running in your territory.
One partner per market — claim yours before your competitor does.
For licensed agents & advisors · one partner per territory