Gina Leads
1,000 names can become 2–3 new clients every month.
Gina Leads turns an agent’s existing database into a steady stream of warm, self-identified retirement prospects.
Roy Snarr has used this system for 10 years and approves this program, but these are his results with his own list, not a guarantee.
Names you already own, and never mail.
Most agents will mail people who barely know them, so every message sells a free resource, asks for one click, and shows the agent’s name only as the sender. The agent does not cold-call: people raise their hand by requesting a free Gina video or booklet, and the agent calls someone who already asked.
One portal, six clicks.
The agent’s job takes about ten minutes per send: sign in, read Roy’s overview, choose the message, choose the booklet, choose the database, and send. After that the system handles delivery and alerts, and the agent’s job is to make the calls.
Your six clicks
about ten minutes per send
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01 · You
Join
Create your Gina advisor account. Gina Leads lives inside it.
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02 · You
Read Roy’s overview
A video of Roy explaining his experience.
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03 · You
Choose a message
Friendly, Educational, or Important, Protective.
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04 · You
Choose a booklet
A single mailing can feature one title or rotate several.
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05 · You
Choose your database
Pick the segment of your own database to mail.
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06 · You
Send
Mails 1,000 contacts at a time, so calls stay manageable.
From step 7, the system alerts you
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07 · The lead
Requests a booklet
On a landing page showing the booklet cover, a short description, and a single request button.
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08 · The system
Instant lead alert
“New Gina Lead: [Name] just requested [Booklet].” Name, phone, email, booklet and message.
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09 · You
Call the same day
Within a few hours while the request is fresh, with a short script that references the booklet they asked for.
Built around protecting four ratios.
Every feature below exists to lift one of them: the message lifts responses, the instant lead alert and call script lift conversations, the follow-up cadence lifts appointments, and the manual and Roy’s coaching lift sales.
The message library
Three emails that lead with Gina, not the agent: Friendly, Educational, and Important, Protective.
Booklets and videos
The booklet menu starts with the six titles available today and grows to 40 as Gina’s films are released.
The request page
Each email links to a landing page showing the booklet cover, a short description, and a single request button.
Instant alert and text
An instant email alert within a minute, and a text to the agent’s phone if the agent opts in.
The lead list and reminders
Every request in one list, a one-click button to log the call, and a reminder if a lead is untouched.
Your dashboard
The same funnel as Roy’s results, filled in with the agent’s actual numbers and compared with his benchmarks.
The manual and Roy’s video
The manual plus a video of Roy explaining his experience, so no one has to invent their own approach.
The 90-day Launch Challenge
One 1,000-name send per month for three months, with a scorecard showing responses, conversations and appointments against Roy’s benchmarks.
Help guides
Step-by-step guides inside the portal for every part of the program.
Roy’s reported results
Per 1,000 contacts, per month.
In Roy Snarr’s results, every 1,000 contacts produced 70–110 responses a month, about 20 real conversations, 10 appointments and 2–3 sales.
| Stage | Roy’s result | Conversion from prior stage |
|---|---|---|
| Responses (booklet or video requests) | 70–110 | 7–11% of the list |
| Creative conversations | 20 | about 20–25% of responders |
| Appointments (“sits”) | 10 | about 50% of conversations |
| Sales | 2–3 | about 20–30% of appointments |
Roy Snarr has used this system for 10 years and approves this program, but these are his results with his own list, not a guarantee. Each agent sees their own numbers as soon as they have them.
Roy’s results are his own, with his own list. Results vary and are not typical for every agent or list.
Show the math in the agent’s own numbers.
Agents say yes when they can see the return before they spend anything.
Planning estimate
Monthly return
$8,000 – $12,000
at 2 and 3 sales per 1,000 contacts
The math
Monthly return = (Database size ÷ 1,000) × Sales per 1,000 × Average commission
(1,000 ÷ 1,000) × 2 × $4,000 = $8,000
(1,000 ÷ 1,000) × 3 × $4,000 = $12,000
One sale at $4,000 covers 16 months of the program.
Roy’s results are his own, with his own list. Results vary and are not typical for every agent or list.
Become a Gina advisorMonthly return per 1,000 contacts
Roy’s 2–3 sales per 1,000 contacts and three commission levels. These are illustrative figures.
| Average commission per sale | 2 sales | 3 sales |
|---|---|---|
| $4,000 | $8,000 | $12,000 |
| $7,000 | $14,000 | $21,000 |
| $15,000 | $30,000 | $45,000 |
The 3,000-name database
The pitch for a 3,000-name database is simple: three times the figures above each month, from names the agent already owns.
| Average commission per sale | 2 sales | 3 sales |
|---|---|---|
| $4,000 | $24,000 | $36,000 |
| $7,000 | $42,000 | $63,000 |
| $15,000 | $90,000 | $135,000 |
Because the database is an existing asset, the agent’s cost is the program fee and their time on the phone, which is the best argument for treating Gina Leads as one part of their marketing mix rather than a replacement for it.
The program removes each objection.
Agents hesitate when something is complicated, risky, or a replacement for what already works.
What agents worry about
“My list doesn’t know me.”
The offer comes from Gina, not the agent, and the agent only calls people who asked.
What agents worry about
“I don’t have time to build this.”
Pick a message, pick a booklet, click your database, and send. About ten minutes.
What agents worry about
“Will it work for me?”
Roy’s results, his video, and a 90-day start plan with a clear scorecard.
What agents worry about
“I don’t know what to say.”
The manual and scripts, plus Roy’s video.
What agents worry about
“I’m already doing seminars and radio.”
It adds to them: the same database also receives film and event invitations. Everyone who made a reservation to your seminar is then added to your database.
What agents worry about
“What if it’s not compliant?”
Message language is reviewed for compliance before it enters the library.
Built in from day one.
These guardrails also become a selling point with agents and their compliance departments.
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1
Email law (CAN-SPAM)
Every email needs the sender’s real name, a physical mailing address, and a working unsubscribe link that is honored promptly.
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2
Phone rules
Agents should check their lists against the Do Not Call registry and state rules before calling, and should treat a booklet request as a record of the person’s interest, with the date and time stored.
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3
Insurance advertising rules
Keep language educational, avoid guarantees and comparisons that imply Wall Street is unsafe, and have carriers or compliance approve any piece that names a product.
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4
Testimonial rules
Roy’s results should be labeled as his own, with a plain statement that results vary and are not typical for every agent or list.
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5
Consent and data
The database stays under the agent’s control, and the program only mails contacts the agent has permission to email.
Questions agents ask about Gina Leads
What is Gina Leads?
Gina Leads turns an agent’s existing database into a steady stream of warm, self-identified retirement prospects. The agent does not cold-call: people raise their hand by requesting a free Gina video or booklet, and the agent calls someone who already asked.
How much of my time does it take?
About ten minutes per send: sign in, read Roy’s overview, choose the message, choose the booklet, choose the database, and send. After that the system handles delivery and alerts, and the agent’s job is to make the calls.
My list doesn’t know me. Will it still work?
Most agents will mail people who barely know them, so every message sells a free resource, asks for one click, and shows the agent’s name only as the sender. The offer comes from Gina, not the agent, and the agent only calls people who asked.
Are Roy’s numbers a guarantee?
No. Roy Snarr has used this system for 10 years and approves this program, but these are his results with his own list, not a guarantee. Your dashboard shows your own numbers as soon as you have them.
How many names go out in a send?
The system mails 1,000 contacts at a time, so calls stay manageable. It is always the same for everyone, regardless of the size of the database.
How often are my contacts mailed?
Mail each contact no more than once or twice a month. Rotate booklets and categories so the list does not see the same offer repeatedly, and remove people who unsubscribe immediately.
Are the booklets customized for me?
No. The booklets are from Gina. The menu starts with the six titles available today and grows to 40 as Gina’s films are released. If you are happy with your results, you choose one or keep all of them.
What does it cost?
Gina Leads is delivered inside the Gina Advisor plan, a single $250/mo subscription that gives the agent the complete system with nothing to assemble. The calculator above starts from that price.
The booklets are ready now.
Pick a message, pick a booklet, click your database, and send. About ten minutes.
For licensed agents & advisors · one partner per territory